Travel is one of the world’s biggest industries and one of its biggest employers. But many of us are drawn to this industry because it has a unique possibility. At its best, travel opens minds, builds awareness and understanding and creates lots of happiness.

Anyone who’s worked in this industry for any period of time also knows that it’s at the front end of a whole range of challenges - sustainability, overtourism, cultural trashing as well as built and natural heritage destruction. And that’s before we consider how the digital giants like Google, YouTube, TripAdvisor, Instagram, Airbnb and the big OTAs are transforming the way people travel.

Thinking Travel is a new travel industry newsletter for travel professionals interested in the best values of travel.

We’ll be thinking about all those big issues. We’ll also be a place celebrating innovation in design, sustainability, tech and creating simple, beautiful things and experiences. We'll also be championing the small independent heroes of our industry really making a difference.

I’ve been working in this industry for almost 30 years. And I’ve watched the changes with a mix of excitement, wonder and dread. Sign up for Thinking Traveller here and join as we explore the delights and concerns of our industry.